Fashion News: Myer AW11 launch

Who doesn’t love this time of year, it’s still sunny enough to be enjoying the beach, but the shops are filling up with winter fashions. It’s really the best of both worlds. As I said earlier in the week I attended the David Jones collection launch, well it’s only fair to show you what their direct competitor Myer are doing this season so you’ve got a bit of choice! They’ve got three key trends this winter, Ladylike Chic, Urban Army and Country Club. The campaign feature two of my favorite IT girls, Jennifer Hawkins and Jess Hart, so so gorgeous.

Check out the campaign video for a behind the scenes look at the fashion for this winter!

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  1. Anais says:

    I spy the furry-boot look! It’s been a little traumatising in Paris this Winter – oversized, long-haired yeti boots, and they have been selling ugh boots as outdoor footware all along Boulevard St Germain, in amongst Armani and Sonia Rykiel. Can we hope for some moderation in the antipodean interpretation of faux fur footware, I wonder?

  2. Could Jessica Hart get anymore attractive? Eugh, it’s just getting ridiculous…Country club is my favourite. Just imagine sipping Pimms with ginger ale and cucumber slices, whilst watching a game of polo hahah dreamy!

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